Experience
Strategy, TNH Advertising Agency | Syracuse, NY | Jan 2024-Present
Conducted market research and competitor analysis to inform campaign direction, developed brand strategies and messaging frameworks to ensure storytelling, identified the segmentation of target audiences for proper engagement.
VP Event Planning, Sigma Delta Tau | Syracuse, NY | November 2024-Present
Planned and coordinated many events, oversaw event budgets while ensure cost-effective solutions, adapted to unforeseen challenges and changes.
Intern, East End Building Co. | Watermill, NY | May 2021-Present
Designed social media campaign ideas, determined personal needs, tastes, and designs through client consultations, conducted updates to social media profiles.
Content Creator, Phre Salon | Watermill, NY | May 2023-August 2024
Produced original and creative content for advertising purposes, presented clients with marketing options based on objectives, implemented tactics to grow social media content for company.
Ambassador, The Retreat, Prevention of Relationship Abuse | East Hampton, NY | Jan 2019-April 2022
Promoted awareness about domestic violence through campaigns and educational events, provided resources to communities for access to shelters and counseling, worked in groups to design advertisements to build awareness.
Skills
- Adobe Photoshop, Illustrator, InDesign, Word
- Instagram and TikTok
Education
S. I. Newhouse School of Public Communications; Syracuse University
- Advertising
- Minor: Psychology
- Bachelor of Science: May 2026
- Deans list